GURU ON WONDERNET MAGAZINE
A summer in color by Guru. The brand returns with SS23, led by Ghep, to reconnect with an unmistakable and timeless style.
Guru, the iconic Daisy returned in a super colorfull version for SS23
Back Guru, the brand distinguished by the iconic six-petaled Daisy. Imprinted on t-shirts, sleeveless shirts, shorts, in the Spring/Summer 2023 collection it is in a super colorful version!
With summer, the season that has most represented Guru collections since its inception in the 2000s, the Margherita brand also returns. Its garments, worn by all the stars of the jet set and beyond in all the most exclusive Italian seaside resorts, return with SS23: summer is therefore once again the season symbolizing Guru and its come back.
The Daisy is a metaphor for the brand’s restart under the aegis of Ghep, symbolizing a restart one rather than a real change. The brand’s soul and identity style remain unchanged in the new collection, which debuted last year.
Again imprinted on T-shirts, sleeveless shirts, shorts, for both women’s and men’s collections, the iconic six-petaled Daisy from Guru returns in a brand new guise: super colorfull.
“Love me or love me not,” the claim of the Guru SS23 collection
In the Guru SS23 collection, then, the Daisy is no longer white with an orange pistil – as one is used to seeing it in nature. Each petal is colored in a different, bright, sunshine and summer-inspired hue, perfectly matching the colors of summer tees, sweaters, sweatshirts, and jeans.
The garments for the new Spring/Summer 2023 season preserve not only the vintage spirit of the brand but are of 100% Made in Italy quality, never really rushed and that brio that has always distinguished Guru.The second line, Guru Basic, on the other hand, meets a sporty chic taste, marked by basic and simple lines, definitely versatile and designed for everyday occasions and outdoor activities and is marked by a different logo, a half Daisy. Guru aims to win everyone back with simplicity, staying true to its uniqueness and using iconicity to new market trends.
Article published on wondernetmag.com on 05/04/2023. All rights belong to the respective authors. This content is reported for dissemination purposes.
