GURU ON LULOP.COM – SS23 MATERIALS
Pop fabrics, multigender spirit. The new PE23 material proposal from Guru focuses on comfort, identity and quality made in Italy.
GURU | MATERIALS SPRING-SUMMER 2023
It starts with the cotton T-shirt with multicolor embroidery in perfect 2000s pop and streetwear style. Inclusive, unisex, indeed multigender as the new GURU line wants to declare itself. The fabric is 100 percent 160gsm cotton and the fit is comfortable, boxy and unisex, designed to be versatile and wearable by all.
The hues are bold: from shocking pink to milk white, from navy blue to deep black via a vitamin orange.
The brand born in the late 1990s and made famous by Matteo Cambi has made visual identity one of its main features: the six-petaled daisy with a yellow pistil is still synonymous with a pop and casual aesthetic, ideal for modern streetwear.
The new line also includes the 100% cotton lightweight fleece model with daisy embroidery and logo patch on the chest, available in three colors (blue, black, white), and the orange tank top with stylized macro daisy, ideal for summer layering.
The new GURU Kids and Junior lines focus on graphics with fluoro vibes and new fits. A capsule with embroidered patches and color pop details also completes the offer. Labels, buttons, embroidery and packaging are all made in Italy, in full respect of textile tradition.
Article published on lulop.com on 05/04/2023. All rights belong to the respective authors. This content is reported for dissemination purposes.
