GURU ON LULOP.COM
Colors, creativity, lightness. The new SS23 collection from Guru celebrates freedom and a return to the iconic style that marked a generation.
AN EXPLOSION OF COLORS FOR THE NEW GURU SIGNED KNITWEAR COLLECTION
Happy GURU is back. It bursts with energy and optimism through the colorful design and iconic daisy that rocked the fashion world in the early 2000s. And now it’s back in a new guise for the SS23 season: an explosion of color and freedom in an era that wants to be reborn.
Launched during Salone del Mobile 2023, the new collection is designed to embrace the values of freedom, positivity and creativity with a unique and distinctive style. Colorful prints and the famous daisy return on t-shirts, sweatshirts and polo shirts. Children, as well as adults, will find their own unmistakable look.
The brand, which was born in the early 2000s and soon entered the collective imagination, thanks in part to its popularity with younger audiences and its presence in F1 paddocks (Team Renault and Fernando Alonso above all), has never completely disappeared since then. And it is with the same spirit that the brand returns to the scene today with new ownership and renewed creative direction, capable of bringing back the style that marked a generation.
The new collection is aimed at anyone who wants to express themselves authentically, with colorful, quality garments ideal for experiencing summer with lightness and personality. The brand will also offer a line of accessories and a capsule dedicated entirely to the little ones, for a total look that is ageless. The future is an explosion of color signed GURU.
Article published on lulop.com. Text edited by the Lulop Editorial Board. This content is reported for dissemination purposes.
