GURU ON HUB STYLE
Revival, retail and global vision. Guru returns to the market with energy and a new strategy signed Ghep. The lifestyle of always, in an updated version to contemporary codes.
GURU BACK ON THE MARKET
Guru is back. The brand has been reborn through acquisition by Ghep to take it to priority retail expansion.
The famous daisy with the yellow pistil has been seen everywhere since 1999, even reaching the title of main sponsor of the Renault team during their world victory in Formula One. Together, the experience with the motorsport world brought Fernando Alonso, driver at the time and a genuine fan and testimonial of the brand, bringing the Parma-based company to the top of the 2000s.
Gianluca Sessarego, founder of Ghep, chose the company to bring it back, 20 years later. The brand story picks up where it left off, proceeding step by step toward a complete makeover and representing new consumers. The main goal is to take the expanding retail business worldwide.
The goal is also to excite, to reconnect to build bridges between generations, wanting to create a gritty, sunny and cheerful lifestyle. The new collections are conceived by a team of designers and interpreters of contemporary visual codes. The proposal embraces street style, artistic workmanship and modern applications to emphasize the link with Made in Italy values.
In addition to the premium line of clothing released with S/S 23, which features garments with the embroidered daisy, the brand will also present a weekend collection dedicated to retail.
The company is already studying how to expand its proposition, making agreements with Marbel Group for a kidswear line. The implementation of the project also includes expansion into the foreign market, primarily in Spain, where there will be the first landing on Iberian soil later this year.
Article published on sport-press.co.uk on 04/18/2023. All rights belong to the respective authors. This content is reported for dissemination purposes.
