GURU ON CHRYSALIS PRESS
A new bloom for Guru. From the iconic daisy of the 2000s to an international relaunch strategy. The brand is betting big on retail expansion.
GURU LAUNCHES RELAUNCH AND BETS ON RETAIL EXPANSION
An iconic symbol that of Guru, a six-petaled daisy marked by an orange pistil, which since 1999 has begun to become one of the most fashionable logos in the jet set of the time, including appearances of the garments worn by television personalities, soccer players, musicians and even in Formula One, when the brand became a sponsor of the Renault team in the year it won the world championship.
Today Guru kicks off the relaunch. The liaison with Guru began in 2018 when the brand was acquired as a sublicense for apparel, and the success of this initiative led Sessarego’s company to acquire ownership in 2021.
La Margherita is thus flourishing again, kicking off a targeted relaunch that will see the brand proceed step by step toward a total restyling, a new business plan, and communication strategies designed to once again meet the attention of young consumers. In fact, the main goal for 2023 is retail expansion, with a particular focus on Europe, with targeted investments that will continue to once again spread the image of Guru within stores around the world, as well as on e-commerce, where the line already promotes the brand in Veneto.
Article published on crisalidepress.com on 04/14/2023. All rights belong to the respective authors. This content is reported for dissemination purposes.
