A partnership that combines sports, style and territorial values

Guru dresses the ACF Alessandria Feminine.

Starting with the 2025-2026 season, Guru will be the official sponsor of ACF Alessandria Femminile, bringing its distinctive style on and off the field. Brand will dress the team for the league and Super Cup, also signing the official match kit. An agreement that goes beyond sponsorship, embracing common image, identity and vision.

A territorial project

Guru chose to partner with ACF Alessandria not only because of sporting ambition, but because of the quality of the human and territorial project that the team embodies.

Sessarego and Cambi: "We are and feel like Alexandrians."

A connection with the territory BEYOND ORIGIN

Although Guru is now active on a national and international scale, his roots and spirit remain deeply tied to Italy and its territories. “We reside elsewhere, but we feel like Alexandrians. The connection with Cesare Rossini and Willy Rubba allowed us to get to know a sports reality that deserves visibility and support,” said Gianluca Sessarego and Matteo Cambi. Hence, the decision to enthusiastically support this path.

the presentation

Guru on the field on May 23 before the challenge against Torino ACF

Official presentation at Moccagatta

The partnership between Guru and ACF Alessandria was officially presented on Wednesday, May 23, 2025 at 6:30 p.m. at Moccagatta Stadium, just before the meeting with ACF Torino. A symbolic date that marks the beginning of an ambitious season, with the stated goal of promotion to Serie C and participation in the Super Cup.

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Let's keep it social

The 2025-2026 season will be full of excitement, matches, initiatives and special content. Follow @guruofficialbrand and @alessandriacalciofemminile on Instagram and find out behind-the-scenes footage of the team, new collections, the most intense moments of the championship and live events. Join the community where sport meets style.