Guru X PANAMA BATHROOMS.
Guru x PANAMA BATHROOMS
Guru’s energy lights up Versilia amid style, music and summer vibes
Under the golden Versilia sky, Guru created an exclusive event in the iconic setting of Bagni Panama. An evening of beach parties, DJ sets, style and authentic vibes, where Brand brought its creative energy and lifestyle vision. An immersive experience, among waves, lights and beats, that told the most free and contemporary side of summer.
A party in the sign of Guru
The atmosphere was ignited at sunset with a DJ set designed for those who love to dance, express themselves and live in the moment. Guru took care of every detail of the musical experience, transforming the beach into a vibrant, eclectic place, perfectly in line with Brand's identity. Between selected sounds and dynamic visuals, the event combined urban spirit and holiday mood.
Guru style, star of the evening
During the event, Guru style was worn, lived and celebrated. Iconic outfits, bold colors and distinctive details dressed guests, staff and performers, becoming an active part of the experience. Brand identity merged with the energy of the venue, transforming every shot and every presence into a visual statement.
A place, a shared vision
The Panama Baths proved to be the perfect setting to welcome the Guru universe. Style and freedom, comfort and aesthetics met in an evening that was able to tell a different summer: made of authenticity, connections and new inspirations. A format that fully reflects the Brand's spirit.
Live the vibe. Share your style.
The event was also a community moment. Guru engaged participants through live shoots, spontaneous content and social activations, giving space for each personal style.