GURU x Chezz Gerdi Formentera
GURU x Chezz Gerdi Formentera
The Italian lifestyle icon returns to the most beloved island, with an exclusive sea-view store
GURU is back where it all began: in Formentera, on the island that symbolizes the freedom, color and spirit that have always inspired the Brand. After more than two decades, the famous margherita has reappeared on the island’s most iconic beach, thanks to an exclusive partnership with Chezz Gerdi, one of the Mediterranean’s best-loved venues. A pop-up store by the sea, an immersive space where to experience and purchase Guru’s most representative garments, in limited edition.
A celebratory collection, only here
To celebrate its return to Formentera, Guru has launched an exclusive capsule available only in the Chezz Gerdi pop-up and on guruofficialbrand.com. Among the most sought-after products: the
Chezz Gerdi, more than one location
Chezz Gerdi is not just a restaurant: it is a symbol of the free and sophisticated spirit of the island. Collaborating with such an established and recognized reality has allowed Guru to build a coherent, immersive and spontaneous experience. A natural marriage between two worlds that speak the same language: that of sun, sea and personality.
An international comeback
After the success of its presence in Formentera, the company has announced plans to expand the pop-up formula to other outstanding settings. Among the next destinations under consideration: the French Riviera, another icon of the Mediterranean lifestyle. The project confirms GURU's international vision, increasingly present in places where fashion and culture meet.
A bond that endures over time
Guru and Formentera share a history of memories, generational transitions and recognizable style. Returning to the island is not just a business strategy, but a way to reconnect with Brand's origins, its community, and an aesthetic that still speaks to the heart. A daisy that continues to bloom, every summer.