Born in the early 2000s, GURU is an Italian brand that has marked an era with its iconic, fresh and unconventional style. A symbol of a generation and recognized worldwide for its famous daisy, Guru has been able to mix fashion, streetwear and pop culture in a distinctive and colorful aesthetic. Made famous by its founder Matteo Cambi, today it is Ghep Sarl that owns the brand.

GURU is more than a brand: it's a lifestyle, a creative platform for those who want to express themselves without compromise.