Born in “the early 2000s, Guru defined an” era.
A generational symbol, recognizable everywhere for its iconic flower and for a style that managed to blend irreverence, sport and street culture.

Today Guru celebrates its origins and looks to the future.
A new energy flows through the brand: the same authentic identity, renewed with contemporary designs, innovative materials and a clear vision.

A return that is not nostalgia, but evolution.
An invitation to rediscover what made Guru a global phenomenon.