Guru X the red music festival
Guru x La Rossa Music Festival
At 2,000 meters above sea level, Guru has taken his style to where music meets the clouds
In 2022 and 2023, Guru was the official sponsor of La Rossa Music Festival, the high-altitude event that transformed Prato Nevoso into a unique stage. Amid snow, beats and breathtaking views, Brand accompanied two memorable editions at the top of the Alps, confirming its free, energetic and out-of-the-box spirit. Aboard the panoramic gondola, guests reached an altitude of 2,000 meters to experience weekends of music and fun, with international stars such as Bob Sinclar, Gabry Ponte, Benny Benassi, Tommy Vee, Fargetta and Albertino.
2022: three weekends, one rhythm
The first edition of La Rossa Music Festival took place in April 2022, with three dates marking the end of the ski season. Guru joined the event by bringing his stylistic vision to an unprecedented context: at 2,000 meters, between snow and dancefloor. Headliners such as Bob Sinclar and Gabry Ponte made the mountain vibrate along with thousands of people.
2023: turns up the volume again
The success was repeated in 2023, with two consecutive Sundays of music and celebration, March 26 and April 2, organized by Prato Nevoso Ski in collaboration with Radio Deejay and Radio m2o. Guru confirmed its presence as an official partner, supporting the event that saw Gabry Ponte perform once again, along with the iconic Benny Benassi.
A festival, a unique panorama
Reaching the event area aboard the La Rossa Panoramica gondola was part of the experience: a journey suspended in the mountains, with a 360-degree view of the Alpine peaks. At the top, the show: a stage surrounded by snow, an engaged audience, and the energy of an event that redefined the concept of a party at altitude.
Gurus at High Altitude
In both editions, Guru brought its identity to the heart of the festival: a Brand capable of moving between music, sports, streetwear and contemporary culture. Sponsoring La Rossa Music Festival has meant being present where movement is created, where the community meets and recognizes itself. With Guru, even the mountain had its own style.