Guru X MAMACITA
Guru x Mamacita
The explosive union of style and Latin-urban music
GURU’s iconic 6-petal daisy returns to the summer scene with an overwhelming collaboration: we are Main Partner of the Mamacita Tour, Europe’s most-watched Latin-urban music format!
A Latin Rhythm Journey 🇮🇹🌍
From
June through September
, GURU will accompany Mamacita nights in Italy's most iconic clubs, bringing energy, color and unmistakable style. A synergy created to celebrate freedom, music and authentic expression. A summer to be lived to the rhythm of reggaeton, hip hop and global contaminations.
An exclusive capsule for style that gets noticed 👕🌼
For the occasion, we created a
capsule collection co-branded with Mamacita
, worn by the official testimonials of the tour. Garments with a bold, urban and perfectly recognizable look, designed for those who want to get noticed and live every night in style.
12 GURU Signature Events 💥
In the month of
July
, the collaboration explodes with
12 exclusive stages dedicated to GURU
, where the daisy will be the queen of the night. Special guests, custom setups, branded corners and lots of good energy in pure GURU style.
Not just Mamacita: our journey continues
After collaborations with
La Rossa Music Festival
, the
Fanatec GT World Challenge Tour
e
ChezzGerdì
in Formentera (complete with a capsule dedicated to the famous Spanish van), GURU continues its journey into the world of events to put the daisy back where it belongs:
at the center of the Italian pop scene
.