Guru X MAMACITA
Guru x Mamacita
The explosive union of style and Latin-urban music
GURU’s iconic 6-petal daisy returns to the summer scene with an overwhelming collaboration: we are Main Partner of the Mamacita Tour, Europe’s most-watched Latin-urban music format!
A Latin Rhythm Journey 🇮🇹🌍
From June through September, GURU will accompany Mamacita nights in Italy's most iconic clubs, bringing energy, color and unmistakable style. A synergy created to celebrate freedom, music and authentic expression. A summer to be lived to the rhythm of reggaeton, hip hop and global contaminations.
An exclusive capsule for style that gets noticed 👕🌼
For the occasion, we created a capsule collection co-branded with Mamacita, worn by the official testimonials of the tour. Garments with a bold, urban and perfectly recognizable look, designed for those who want to get noticed and live every night in style.
12 GURU Signature Events 💥
In the month of July, the collaboration explodes with 12 exclusive stages dedicated to GURU, where the daisy will be the queen of the night. Special guests, custom setups, branded corners and lots of good energy in pure GURU style.
Not just Mamacita: our journey continues
After collaborations with La Rossa Music Festival, the Fanatec GT World Challenge Tour e ChezzGerdì in Formentera (complete with a capsule dedicated to the famous Spanish van), GURU continues its journey into the world of events to put the daisy back where it belongs: at the center of the Italian pop scene.
Do you have an idea that deserves space?
Guru opens its doors to events, experiences and collaborations that leave their mark.
Whether you are an artist, a collective or an organization with an original proposal, we are ready to listen.
Propose your event and let’s make it bloom together 🌼