GURU ON FASHIONCHANNEL
A new chapter for Guru. The brand relaunches with a global vision and a new collection, focusing on retail, jewelry and a revamped visual identity.
Guru kicks off the relaunch
In 2023, priority will be given to retail expansion and the upcoming launch of the jewelry collection.
MILAN – An iconic symbol that of Guru, a six-petaled daisy marked by an orange pistil, which since 1999 has begun to become one of the most fashionable logos in late-era cults, including appearances of the garments worn by television personalities, soccer players, musicians and even in Formula One, when the brand became a sponsor of the Renault team as part of the world championship car.
It was symbolized by, among all, Fernando Alonso, champion car driver of the Renault racing team, who also became its testimonial. Clothing branding thus went on to climb the heights of success, becoming a phenomenon of custom and fashion at the beginning of the new millennium.
It was the intuition of entrepreneur Gianluca Sessarego-founder of the company Ghep in 2014-to recognize in the visual identity of Guru a potential that is still relevant today. After obtaining the sublicense, Ghep fully acquired the brand in 2021.
La Margherita is flourishing again by kicking off a targeted relaunch: restyling, new business plan, communication strategies and a strong retail expansion, with a focus on Europe. Guru returns to bridge generations, thanks in part to new designer collections from the sports and leisurewear world.
The brand aims to consolidate the premium line and relaunch the weekend capsule, which is also present in large-scale retail stores. Expansion into Spain and China is also planned, as well as an agreement with Marbel Group for the kidswear line.
Article published on fashionchannel.ch on 18/04/2023. Text edited by FashionChannel editorial staff. This content is reported for dissemination purposes.
