GURU ON THE VOICE OF BRANDS
La Margherita goes pop and street. In SS23 Guru renews its iconic flower in a super-colorfull version, celebrating its origins and new generations.
The daisy of Guru becomes super-colorfull for SS 2023
If summer has been the season that has most represented Guru collections since its inception in the 2000s, worn at all ages of the jet set and beyond in all the most exclusive Italian seaside resorts, it could only be once again the season symbolizing its great back.
Again imprinted on T-shirts, sleeveless shirts, shorts, for both women’s and men’s collections, his iconic six-petaled Daisy is back in a brand new version: super colorfull.
No longer white with an orange pistil, but declined in its more chromatic variants, with pink, orange or yellow petals, the Daisy becomes in line with the dictates of the brand born in the late 1990s in Parma, symbolizing a strong and conscious rebirth that aims to reconnect the brand with new generations.
The new spring-summer 2023 collection features designs with a classic cut, but revisited in a streetwear key. The solid-colored T-shirts of the new SS23 season feature ton sur ton or contrasting daisy embroidery, and are distinguished by the quality and taste typical of the brand’s heritage, but also by the freshness and that touch of self that has always distinguished Guru.
The second line, Guru basic, on the other hand, meets a sport d’utile taste, marked by basic lines that reinterpret the brand’s history and designed for outdoor activities, including outdoor outfits and different logo garments, a half daisy.
“With the new collection defines the beginning of the brand’s new collection, which aims to win everyone back with simplicity, staying true to its uniqueness and winking at new market trends.”
Article published on lavocedeibrand.co.uk on 07/04/2023. All rights belong to the respective authors. This content is reported for dissemination purposes.
