GURU ON LULOP.COM – ATHLEISURE
Comfort, color, identity. Guru launches a new 90s-inspired athleisure capsule: pop energy and Italian style meet in a collection designed to stand out.
GURU PRESENTS NEW ATHLEISURE CAPS PROPOSAL INSPIRED BY THE ’90S
Happy GURU is back on track!
The fashion brand restarts from its most iconic logo and gets a makeover to redefine its identity and iconic style from the 2000s. A comeback that is not just fashion but a real lif
estyle under the banner of positivity and fun.
The new capsule collection is inspired by athleisure, the style that combines sportswear and casual wear, and is designed for those who like to express themselves at all times of the day with a comfortable but striking look. A clear reference to the iconic 90s.
The garments in the new collection are designed to be a perfect mix of comfort and trend. Colorful cotton sweatshirts, shorts and jumpsuits characterize the collection, always featuring the six-petaled macro daisy, the brand’s most iconic logo. The color palette focuses on intense and vibrant shades, such as fuchsia pink and electric blue, but also on neutral and elegant tones such as black and white.
The new line is designed for all those who want to stand out with a sporty look, but always with attention to detail. Happy GURU wants to return to establish itself as a reference point in the Italian streetwear scene, with a collection that looks to the future without forgetting its roots.
Credits: Photos and graphics by GURU – official press release, published on lulop.com on 14/04/2023. All rights belong to the respective authors.
