🌸 Summer Bloom – Summer has officially bloomed

July 5, 2025 – It is the day when the daisy gets dressed in new colors, new phrases, new vibes. With the Summer Bloom capsule, Guru he signs his freshest and most irreverent collection of the year: a visual explosion, light but decisive, designed for those who want to dare, shine, and experience summer as a pop adventure.

An ode to freedom (and irony)

Summer Bloom does not tell linear stories: it launches messages. Phrases printed on t-shirts as

• “Can’t hear you, busy dissociating.”

• “I’m only talking to my guru today.”

  have become in a matter of hours small cults among those who like to play with words and style.

Each garment is a statement of itself, but without ever taking itself too seriously. Ironic, edgy, summery: this collection does not ask permission to be noticed.

A postcard palette (psychedelic)

The collection revolves around five bright colors, each with its own identity:

• Ray Flower (yellow) – sunny and joyful

• Future Dusk (blue violated) – introspective but magnetic

• Aquatic Awe (teal) – fresh and rarefied

• Transcendent Pink (salmon pink) – soft but with character

• Scianca + Optical White – clean, sharp, graphic

The contrast between prints, embroidery and color bases creates a powerful visual effect, ideal for festivals, vacations, sunsets by the sea.

Design: details that make noise

Cotton 30/1 FARTESSILE, clean seams, comfortable and sophisticated fit. Embroidered patches, signature screen prints, tone-on-tone workmanship. Each piece is built to last, but above all to tell: your summer, your mood, your style.

Plus bucket hats, tote bags, lightweight shorts and accessories to complete every outfit with an authentic GURU touch.

Guru dares, without asking permission

This is not the usual capsule. Summer Bloom is the more playful and irreverent side of Guru, which pushes on the color, the energy, the desire to be there and be there in a big way. A collection designed for those who don’t blend in, but flourish.

The community has already responded: the hashtag #bloomwithguru has exploded on social media and several items have gone sold out in the first 24 hours.

Summer Bloom is for those who have decided that this will be a summer to remember.

And that the best uniform, in the end, is always a T-shirt with a daisy printed on it.

Available now at www.guruofficialbrand.com and selected stores.