Guru Prime Line – The Line that redefines the Guru Lifestyle.
The new Guru Prime Line is not just a collection, it is a true style statement. Designed for those who live their daily lives with character, this line embodies the essence of the premium casual, combining iconic designs, high-quality materials and details that make a difference.
Dedicated to those who want to stand out effortlessly, the new collection combines the Streetwear DNA of Guru with a more refined and contemporary evolution, perfect for those seeking a versatile look from day to evening.
THE IDENTITY OF PRIME LINE: STYLISH STREETWEAR WITH ATTITUDE
Guru Prime Line is designed for a dynamic and cosmopolitan audience, who love style but do not want to compromise on comfort and quality.
Key pieces in the collection are distinguished by:
✔️Premium materials: Selected fabrics, from organic cotton to technical blends, for a luxurious feel on the skin.
✔️ Contemporary Fit: Modern cuts designed to perfectly fit any occasion.
✔️ Iconic Details: Tone-on-tone logos, minimal prints, and exclusive appliqués that make each garment recognizable without being excessive.
THE MUST-HAVE PIECES IN THE COLLECTION
🔺LUXURY COTTON OVERSIZED T-SHIRT – Clean lines, discreet logo, perfect for a minimal but impactful look.
👕POLO TECHWEAR. – A blend of elegance and performance, with breathable fabrics and sporty details.
🧥JAPAN NYLON BOMBER JACKET – Inspired by the streetwear world but with a sophisticated touch, ideal for mid-season.
👖CARGO PANTS SLIM FIT – The perfect pant for those who love comfort without sacrificing style.
🧢ICONIC GURU CAP – The return of the accessory that marked an era, now reimagined with premium materials and details.
WHERE TO FIND THE NEW COLLECTION?
La Guru Prime Line is available exclusively in single-brand stores and selected corners.
📍Discover the store nearest you and be inspired by the collection that redefines lifestyle.
🌐Online Pre-Order: Some items will be available for preview on the official website Guru.
CAMPAIGN MOOD: “ATTITUDE IS EVERYTHING”
To narrate the new collection, we chose a mood that best represents the brand’s new direction: urban, sophisticated, authentic.
The campaign is set among metropolitan rooftops, city lights and industrial spaces that express the perfect mix of urban style and distinctive character. Guru Prime Line is not just clothing, it is a way of being ..
🔥 IS THE TIME TO RISE. IT IS TIME TO PRIME LINE. 🔥
📲 Discover the collection and share your look with the hashtag #GuruPrimeLine
