{"id":9231,"date":"2023-04-14T15:07:59","date_gmt":"2023-04-14T15:07:59","guid":{"rendered":"https:\/\/guruofficialbrand.com\/gourou-sur-chrysalis-press\/"},"modified":"2023-04-14T15:07:59","modified_gmt":"2023-04-14T15:07:59","slug":"gourou-sur-chrysalis-press","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-chrysalis-press\/","title":{"rendered":"GOUROU SUR CHRYSALIS PRESS"},"content":{"rendered":"<p><strong>Une nouvelle floraison pour Guru.<\/strong>  Du symbole de la marguerite des ann\u00e9es 2000 \u00e0 une strat\u00e9gie de relance internationale. La marque s&#8217;appuie fortement sur l&#8217;expansion du commerce de d\u00e9tail. <\/p>\n<p><strong>GURU LANCE LE RENOUVELLEMENT ET SE PRONONCE SUR L&#8217;EXPANSION AU D\u00c9TAIL<\/strong><br \/>\nLe symbole embl\u00e9matique de Guru, une marguerite \u00e0 six p\u00e9tales marqu\u00e9e d&#8217;un pistil orange, est devenu depuis 1999 l&#8217;un des logos les plus \u00e0 la mode dans la jet set de l&#8217;\u00e9poque, avec des apparitions sur les v\u00eatements port\u00e9s par des personnalit\u00e9s de la t\u00e9l\u00e9vision, des footballeurs, des musiciens et m\u00eame en Formule 1, lorsque la marque est devenue le sponsor de l&#8217;\u00e9quipe Renault l&#8217;ann\u00e9e o\u00f9 elle a remport\u00e9 le championnat du monde.<\/p>\n<p>Aujourd&#8217;hui, Guru donne le coup d&#8217;envoi de la relance. La liaison avec Guru a commenc\u00e9 en 2018 lorsque la marque a \u00e9t\u00e9 acquise en tant que sous-licence pour les v\u00eatements, et le succ\u00e8s de cette initiative a conduit l&#8217;entreprise de Sessarego \u00e0 en devenir propri\u00e9taire en 2021. <\/p>\n<p>La Margherita va donc refleurir, en donnant le coup d&#8217;envoi d&#8217;un relancement cibl\u00e9 qui verra la marque avancer pas \u00e0 pas vers un restyling total, un nouveau business plan et des strat\u00e9gies de communication con\u00e7ues pour r\u00e9pondre \u00e0 nouveau \u00e0 l&#8217;attention des jeunes consommateurs. L&#8217;objectif principal pour 2023 est en fait l&#8217;expansion de la vente au d\u00e9tail, avec un accent particulier sur l&#8217;Europe, avec des investissements cibl\u00e9s qui continueront \u00e0 diffuser l&#8217;image de Guru une fois de plus dans les magasins du monde entier, ainsi que sur le commerce \u00e9lectronique, o\u00f9 la ligne est d\u00e9j\u00e0 en train de promouvoir la marque en V\u00e9n\u00e9tie. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8850\" src=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/guru-stampa-06.jpg\" alt=\"\" width=\"540\" height=\"780\" srcset=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/guru-stampa-06.jpg 540w, https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/guru-stampa-06-208x300.jpg 208w, https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/guru-stampa-06-150x217.jpg 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><em>Article publi\u00e9 sur crisalidepress.co.uk le 14\/04\/2023. Tous les droits appartiennent aux auteurs respectifs. Ce contenu est rapport\u00e9 \u00e0 des fins de diffusion.  <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru se relance en mettant l&#8217;accent sur l&#8217;Europe et le commerce \u00e9lectronique, tout en conservant son identit\u00e9 pop.<\/p>\n","protected":false},"author":1,"featured_media":8849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOUROU SUR CHRYSALIS PRESS - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-chrysalis-press\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOUROU SUR CHRYSALIS PRESS - 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