{"id":9228,"date":"2023-04-18T15:07:59","date_gmt":"2023-04-18T15:07:59","guid":{"rendered":"https:\/\/guruofficialbrand.com\/gourou-sur-le-style-du-moyeu\/"},"modified":"2023-04-18T15:07:59","modified_gmt":"2023-04-18T15:07:59","slug":"gourou-sur-le-style-du-moyeu","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-le-style-du-moyeu\/","title":{"rendered":"GOUROU SUR LE STYLE DU MOYEU"},"content":{"rendered":"

Renaissance, commerce de d\u00e9tail et vision globale.<\/strong> Guru revient sur le march\u00e9 avec \u00e9nergie et une nouvelle strat\u00e9gie de Ghep. Le style de vie de toujours, dans une version actualis\u00e9e aux codes contemporains. <\/p>\n

GURU DE RETOUR SUR LE MARCH\u00c9<\/strong>
\nGuru est de retour. La marque rena\u00eet gr\u00e2ce \u00e0 son acquisition par Ghep, qui l’a fait entrer dans une phase d’expansion du commerce de d\u00e9tail. <\/p>\n

\"\"La c\u00e9l\u00e8bre marguerite au pistil jaune est pr\u00e9sente partout depuis 1999, atteignant m\u00eame le titre de sponsor principal de l’\u00e9quipe Renault lors de sa victoire mondiale en Formule 1. L’exp\u00e9rience avec le monde du sport automobile a permis \u00e0 Fernando Alonso, pilote \u00e0 l’\u00e9poque et v\u00e9ritable fan et t\u00e9moin de la marque, d’amener l’entreprise de Parme au sommet dans les ann\u00e9es 2000. <\/p>\n

Gianluca Sessarego, fondateur de Ghep, a choisi l’entreprise pour la faire rena\u00eetre, 20 ans plus tard. L’histoire de la marque reprend l\u00e0 o\u00f9 elle s’est arr\u00eat\u00e9e, en proc\u00e9dant pas \u00e0 pas \u00e0 un restyling complet et en repr\u00e9sentant de nouveaux consommateurs. L’objectif principal est de conqu\u00e9rir le secteur de la vente au d\u00e9tail, en pleine expansion, \u00e0 l’\u00e9chelle mondiale. <\/p>\n

L’objectif est \u00e9galement de susciter l’enthousiasme, de jeter des ponts entre les g\u00e9n\u00e9rations et de cr\u00e9er un style de vie \u00e0 la fois grin\u00e7ant, ensoleill\u00e9 et joyeux. Les nouvelles collections sont con\u00e7ues par une \u00e9quipe de designers et d’interpr\u00e8tes des codes visuels contemporains. La proposition englobe le style de la rue, le travail artistique et les applications modernes pour souligner le lien avec les valeurs du Made in Italy. <\/p>\n

Outre la ligne de v\u00eatements haut de gamme lanc\u00e9e avec S\/S 23, qui comprend des v\u00eatements orn\u00e9s de la marguerite brod\u00e9e, la marque pr\u00e9sentera \u00e9galement une collection de week-end destin\u00e9e au commerce de d\u00e9tail.<\/p>\n

L’entreprise \u00e9tudie d\u00e9j\u00e0 la mani\u00e8re d’\u00e9largir son offre, en concluant des accords avec le groupe Marbel pour une ligne de v\u00eatements pour enfants. La r\u00e9alisation du projet comprend \u00e9galement l’expansion sur le march\u00e9 \u00e9tranger, principalement en Espagne, o\u00f9 le premier atterrissage sur le sol ib\u00e9rique aura lieu cette ann\u00e9e. <\/p>\n

\"\"<\/p>\n

Article publi\u00e9 sur sport-press.co.uk le 18\/04\/2023. Tous les droits appartiennent aux auteurs respectifs. Ce contenu est rapport\u00e9 \u00e0 des fins de diffusion. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Le retour strat\u00e9gique de Guru: une nouvelle vie pour une ic\u00f4ne italienne entre le commerce de d\u00e9tail, la grande distribution et les v\u00eatements pour enfants.<\/p>\n","protected":false},"author":1,"featured_media":8815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGOUROU SUR LE STYLE DU MOYEU - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-le-style-du-moyeu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOUROU SUR LE STYLE DU MOYEU - Guru\" \/>\n<meta property=\"og:description\" content=\"Le retour strat\u00e9gique de Guru: une nouvelle vie pour une ic\u00f4ne italienne entre le commerce de d\u00e9tail, la grande distribution et les v\u00eatements pour enfants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-le-style-du-moyeu\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T15:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GOUROU SUR LE STYLE DU MOYEU\",\"datePublished\":\"2023-04-18T15:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/\"},\"wordCount\":413,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/21.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-le-style-du-moyeu\\\/\",\"name\":\"GOUROU SUR LE STYLE DU MOYEU - 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