{"id":9216,"date":"2022-05-16T15:08:00","date_gmt":"2022-05-16T15:08:00","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-la-repubblica-business-finance\/"},"modified":"2022-05-16T15:08:00","modified_gmt":"2022-05-16T15:08:00","slug":"guru-sur-la-repubblica-business-finance","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-la-repubblica-business-finance\/","title":{"rendered":"GURU SUR LA REPUBBLICA – BUSINESS & FINANCE"},"content":{"rendered":"

Une marguerite qui refleurit.<\/strong> Guru retrouve son chemin avec Ghep et une strat\u00e9gie de relance bas\u00e9e sur la solidit\u00e9 et la d\u00e9sirabilit\u00e9.<\/p>\n

Gurula relance de<\/strong>la marguerite<\/strong>
\nUne relance pour Gianluca Sessarego, celle qui a remis sur le devant de la sc\u00e8ne la marque qui \u00e9tait devenue une ic\u00f4ne du casualwear dans les ann\u00e9es 1990.<\/p>\n

L’id\u00e9e de relancer Guru a toujours germ\u00e9, explique Gianluca Sessarego, pr\u00e9sident-directeur g\u00e9n\u00e9ral de Ghep. Lorsque nous avons obtenu la sous-licence pour les v\u00eatements en 2018, l’objectif \u00e9tait clair : revenir \u00e0 la marguerite. Avec Ghep, nous nous sommes concentr\u00e9s sur un rebranding conscient, sur une ligne propre, essentielle mais reconnaissable. Et aujourd’hui, vous pouvez voir les r\u00e9sultats : Guru est \u00e0 nouveau une marque d\u00e9sir\u00e9e.”<\/p>\n

Sessarego travaille sur une strat\u00e9gie de croissance progressive, visant un retour sur les march\u00e9s de d\u00e9tail et la reconstruction du canal de vente en gros : “D’ici 2023, nous visons une distribution europ\u00e9enne plus structur\u00e9e. Le produit est l\u00e0, les gens aussi. Nous travaillons sur des bases solides”.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Article publi\u00e9 dans La Repubblica – Affari & Finanza, 16\/05\/2022, p. 33. Tous les droits appartiennent aux auteurs respectifs.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Le PDG Sessarego parle du retour de Guru, entre strat\u00e9gie, changement de marque et nouvelles perspectives europ\u00e9ennes.<\/p>\n","protected":false},"author":1,"featured_media":8903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGURU SUR LA REPUBBLICA - BUSINESS & FINANCE - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-la-repubblica-business-finance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU SUR LA REPUBBLICA - BUSINESS & FINANCE - Guru\" \/>\n<meta property=\"og:description\" content=\"Le PDG Sessarego parle du retour de Guru, entre strat\u00e9gie, changement de marque et nouvelles perspectives europ\u00e9ennes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-la-repubblica-business-finance\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T15:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/31.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GURU SUR LA REPUBBLICA – BUSINESS & FINANCE\",\"datePublished\":\"2022-05-16T15:08:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/\"},\"wordCount\":210,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/31.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-la-repubblica-business-finance\\\/\",\"name\":\"GURU SUR LA REPUBBLICA - 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