{"id":9208,"date":"2022-05-17T15:08:05","date_gmt":"2022-05-17T15:08:05","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-nssmagazine-co-uk-changement-dinterview\/"},"modified":"2022-05-17T15:08:05","modified_gmt":"2022-05-17T15:08:05","slug":"guru-sur-nssmagazine-co-uk-changement-dinterview","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-nssmagazine-co-uk-changement-dinterview\/","title":{"rendered":"GURU SUR NSSMAGAZINE.CO.UK – CHANGEMENT D’INTERVIEW"},"content":{"rendered":"

Le retour de la conscience.<\/strong> Matteo Cambi parle de la nouvelle identit\u00e9 de Guru: une \u00e9volution qui englobe l’histoire et l’avenir.<\/p>\n

Article : “Matteo Cambi raconte le retour de Guru”<\/strong>
\nPenser que, selon ceux qui l’ont cr\u00e9\u00e9, l’une des principales raisons pour lesquelles le merveilleux GURU est arriv\u00e9 est “toute la faute de Gianluca Sessarego qui a mis le timing en place. Il a tout remis \u00e0 plat et, avec les designers, il a remis la marque en mouvement, en pr\u00e9servant l’histoire et ce que nous \u00e9tions, mais en nous \u00e9levant vers quelque chose de nouveau qui ne trahit pas ceux qui l’ont vraiment v\u00e9cue”.<\/p>\n

L’examen de toutes ces \u00e9motions est confi\u00e9 directement \u00e0 la voix et \u00e0 l’image de Matteo Cambi. \u00c0 47 ans, il raconte son histoire dans un documentaire vid\u00e9o qui alterne des sc\u00e8nes de peinture, des prises de vue et des d\u00e9tails sur les produits. La collection est simple, directe, \u00e9motionnelle. Ce n’est pas un hasard si Cambi appara\u00eet serein, d\u00e9tendu, libre. <\/p>\n

C’est un retour \u00e0 une esth\u00e9tique qui n’est pas seulement graphique, mais aussi personnelle. Une esth\u00e9tique qui d\u00e9coule d’une exp\u00e9rience personnelle profonde et qui fait de la prise de conscience le seul moyen d’aller de l’avant. Cambi d\u00e9clare : “On ne revient pas en arri\u00e8re, on va de l’avant. Mon pass\u00e9 a \u00e9t\u00e9 fort, mais aujourd’hui ma priorit\u00e9 est de vivre diff\u00e9remment. Revoir la marguerite sur des sweat-shirts et des t-shirts aujourd’hui m’enthousiasme”. <\/p>\n

Matteo Cambi est conscient que la marque ne retrouvera jamais ce qu’elle \u00e9tait au d\u00e9but des ann\u00e9es 2000. Il ne le souhaite d’ailleurs pas. Aujourd’hui, Guru est un produit construit sur des bases plus solides et avec de nouvelles personnes. La marguerite demeure, mais le contexte a chang\u00e9. La communication est diff\u00e9rente, les mod\u00e8les ne sont pas sexu\u00e9s et les tonalit\u00e9s sont plus adultes. <\/p>\n

Il s’agit aujourd’hui de cr\u00e9er un r\u00e9cit coh\u00e9rent et sensible qui croise le besoin d’\u00e9motion des gens. Selon NSS, Guru a tout le potentiel pour redevenir une r\u00e9f\u00e9rence pop. <\/p>\n

\"\"<\/p>\n

Article publi\u00e9 sur nssmagazine.it le 17\/05\/2022 – Lire l’article<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Matteo Cambi et Guru: une histoire personnelle entre art, m\u00e9moire et nouvelle identit\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":9016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGURU SUR NSSMAGAZINE.CO.UK - CHANGEMENT D'INTERVIEW - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-nssmagazine-co-uk-changement-dinterview\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU SUR NSSMAGAZINE.CO.UK - CHANGEMENT D'INTERVIEW - Guru\" \/>\n<meta property=\"og:description\" content=\"Matteo Cambi et Guru: une histoire personnelle entre art, m\u00e9moire et nouvelle identit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-nssmagazine-co-uk-changement-dinterview\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T15:08:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2022\/05\/guru-risorse-sito-2025-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GURU SUR NSSMAGAZINE.CO.UK – CHANGEMENT D’INTERVIEW\",\"datePublished\":\"2022-05-17T15:08:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/guru-risorse-sito-2025-1.png\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-changement-dinterview\\\/\",\"name\":\"GURU SUR NSSMAGAZINE.CO.UK - 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