{"id":9206,"date":"2022-04-26T15:08:06","date_gmt":"2022-04-26T15:08:06","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-fashionmagazine-co-uk-relaunch-events\/"},"modified":"2022-04-26T15:08:06","modified_gmt":"2022-04-26T15:08:06","slug":"guru-sur-fashionmagazine-co-uk-relaunch-events","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-fashionmagazine-co-uk-relaunch-events\/","title":{"rendered":"GURU SUR FASHIONMAGAZINE.CO.UK – RELAUNCH EVENTS"},"content":{"rendered":"

Du festival de musique au style de vie international.<\/strong> Guru se relance avec des \u00e9v\u00e9nements, des collaborations et de nouvelles collections.<\/p>\n

La premi\u00e8re sortie<\/strong> officielle du nouveau Guru<\/strong>
\n La premi\u00e8re sortie officielle du nouveau Guru a eu lieu il y a quelques semaines, le 19 avril, \u00e0 Prato Nevoso (Cn), o\u00f9 la marque \u00e9tait sponsor du Lo Rossa Music Festival avec Bob Sinclar comme invit\u00e9 sp\u00e9cial de l’\u00e9v\u00e9nement de haute altitude.<\/p>\n

Mais le programme de relance de la marque pr\u00e9voit la participation \u00e0 de nombreux autres \u00e9v\u00e9nements tout au long de l’\u00e9t\u00e9 et de l’automne, une \u00e9tape n\u00e9cessaire pour faire savoir au public que Daisy est de retour, explique M. Sessarego.<\/p>\n

Ainsi, la “tourn\u00e9e promotionnelle” de Guru comprend \u00e9galement le parrainage par Lamborghini Esports du championnat italien de Gran Turismo, ainsi que l’introduction de Lamborghini Esports en collaboration avec d’importants clubs et \u00e9quipes sportives tels que le champion Valentino Rossi, qui a choisi ce circuit pour d\u00e9buter sa nouvelle carri\u00e8re sur quatre roues.<\/p>\n

En outre, Guru associera la marque margherita au restaurant Cheri Gredi de Formentera pendant tout l’\u00e9t\u00e9. Pour le restaurant historique de l’\u00eele, elle cr\u00e9era une s\u00e9rie de v\u00eatements ad hoc qui, en plus d’\u00eatre utilis\u00e9s comme uniformes pour le personnel, seront \u00e9galement mis \u00e0 la disposition des clients. <\/p>\n

Il est tr\u00e8s difficile de faire des plans \u00e0 long terme \u00e0 ce stade”, explique l’entrepreneur, “et bien que la priorit\u00e9 soit de faire marcher l’imagination, nous travaillons sur un plan qui sera d\u00e9velopp\u00e9 par \u00e9tapes.<\/p>\n

Outre l’\u00e9largissement de la gamme de produits (la collection se concentre pour l’instant sur des T-shirts, des sweat-shirts et des pantalons pour les loisirs, mais l’hiver verra l’arriv\u00e9e de v\u00eatements d’ext\u00e9rieur et \u00e9ventuellement de tricots), on travaille \u00e0 l’extension de la cha\u00eene de licences. “L’un de ces accords, conclu avec le groupe Marbel pour la ligne de v\u00eatements pour enfants, pr\u00e9voit d\u00e9j\u00e0 un placement dans le secteur non vestimentaire”, ajoute M. Sessarego. <\/p>\n

Dans la phase de d\u00e9marrage, poursuit M. Sessarego, la marque sera vendue exclusivement avec une logique de direct-to-consumer \u00e0 travers l’e-shop et les canaux sociaux de Guru et des magasins qui adh\u00e9reront \u00e0 un coin d\u00e9di\u00e9 ou \u00e0 une capsule et participeront \u00e0 des foires commerciales, pour faire conna\u00eetre la forme et la philosophie du nouveau Guru au commerce, en s’arr\u00eatant dans les magasins avec des produits marqu\u00e9s de la marguerite.<\/p>\n

La derni\u00e8re \u00e9tape du projet de relance est internationale : en plus de l’Italie, le projet inclura bient\u00f4t une pr\u00e9sence avec quelques produits personnalis\u00e9s sur certains march\u00e9s \u00e9trangers. \u00c0 la fin de la saison 2023, la voiture sera de retour dans la salle d’exposition et il y aura une communication massive hors ligne et en ligne pour que les gens soient impatients de l’entendre sur les m\u00e9dias sociaux et de la voir \u00e0 nouveau en circulation, conclut M. Sessarego. <\/p>\n

\"\"<\/p>\n

Article publi\u00e9 sur FashionMagazine.com le 26\/04\/2022. Tous les droits appartiennent aux auteurs respectifs. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Guru back live : \u00e9v\u00e9nements, collaborations et corners dans toute l’Europe.<\/p>\n","protected":false},"author":1,"featured_media":9003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGURU SUR FASHIONMAGAZINE.CO.UK - RELAUNCH EVENTS - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-fashionmagazine-co-uk-relaunch-events\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU SUR FASHIONMAGAZINE.CO.UK - RELAUNCH EVENTS - Guru\" \/>\n<meta property=\"og:description\" content=\"Guru back live : \u00e9v\u00e9nements, collaborations et corners dans toute l'Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-fashionmagazine-co-uk-relaunch-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T15:08:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/guru-risorse-sito-2025-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"1688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GURU SUR FASHIONMAGAZINE.CO.UK – RELAUNCH EVENTS\",\"datePublished\":\"2022-04-26T15:08:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/\"},\"wordCount\":533,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/guru-risorse-sito-2025-1.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-fashionmagazine-co-uk-relaunch-events\\\/\",\"name\":\"GURU SUR FASHIONMAGAZINE.CO.UK - 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