{"id":9203,"date":"2022-05-17T15:08:05","date_gmt":"2022-05-17T15:08:05","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\/"},"modified":"2022-05-17T15:08:05","modified_gmt":"2022-05-17T15:08:05","slug":"guru-sur-nssmagazine-co-uk-la-marguerite-indestructible","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\/","title":{"rendered":"GURU SUR NSSMAGAZINE.CO.UK – LA MARGUERITE INDESTRUCTIBLE"},"content":{"rendered":"

V\u00e9rit\u00e9, renaissance, identit\u00e9.<\/strong> Guru selon Matteo Cambi est un message, pas seulement une marque. Et la collection SS23 le prouve. <\/p>\n

La marguerite indestructible : Matteo Cambi se souvient de Guru et des ann\u00e9es 2000<\/strong>
\n‘Mon histoire doit \u00eatre racont\u00e9e \u00e0 partir de ces ann\u00e9es’, dit Matteo Cambi. Celui qui explique son pass\u00e9 et le retour derri\u00e8re la relance de la margherita ne regrette rien et apporte toute son exp\u00e9rience \u00e0 la collection. <\/p>\n

Il s’agit d’une collection qui ne veut pas faire de bruit mais apporter de l’\u00e9motion. En fait, Cambi d\u00e9crit la collaboration avec l’\u00e9quipe de stylistes comme un exercice de v\u00e9rit\u00e9 : “Je voulais qu’il soit clair que l’on faisait quelque chose de vrai, sans copier qui que ce soit. Quelque chose qui na\u00eet de l’exp\u00e9rience”. <\/p>\n

Le graphisme est simple, basique, \u00e9motionnel. Les mat\u00e9riaux sont italiens, les couleurs pastel et les lignes surdimensionn\u00e9es. Cambi porte \u00e9galement les T-shirts avec fiert\u00e9. Il d\u00e9clare : “Je n’ai plus honte de mon pass\u00e9. C’est aussi ce qui m’a form\u00e9. J’aime ce que j’\u00e9tais. Mais aujourd’hui, je suis un autre homme. <\/p>\n

Dans la vid\u00e9o publi\u00e9e par NSS, on le voit dessiner la marguerite \u00e0 la main, avec de la peinture et une toile vierge. Il d\u00e9clare : “Le retour de Guru est un retour \u00e0 la simplicit\u00e9. C’est un retour \u00e0 ce qui est important. La marque n’est pas une mode : c’est un message”. <\/p>\n

Bien s\u00fbr, le contexte ne peut \u00eatre ignor\u00e9 : pour ceux qui ont grandi dans les ann\u00e9es 1990 et au d\u00e9but des ann\u00e9es 2000, Guru fait partie d’une \u00e9poque. Cambi en est conscient. Quand on est condamn\u00e9 dans un pays, il est difficile de r\u00e9appara\u00eetre apr\u00e8s. Mais le temps change les choses. Et si l’on se met en avant avec sinc\u00e9rit\u00e9, on peut se relever”. <\/p>\n

Le ton est honn\u00eate, direct, humain. Et la collection le refl\u00e8te. Des sweatshirts avec une marguerite au milieu, des t-shirts amples, des pi\u00e8ces en \u00e9dition limit\u00e9e. NSS conclut : “Ce Guru n’est pas de la nostalgie. C’est quelque chose qui a appris de ses erreurs et qui peut maintenant revenir”. <\/p>\n

\"\"<\/p>\n

Article publi\u00e9 sur nssmagazine.it le 17\/05\/2022 – Lire l’article<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Matteo Cambi dessine la nouvelle vision de Guru: art, honn\u00eatet\u00e9 et messages authentiques.<\/p>\n","protected":false},"author":1,"featured_media":8991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGURU SUR NSSMAGAZINE.CO.UK - LA MARGUERITE INDESTRUCTIBLE - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU SUR NSSMAGAZINE.CO.UK - LA MARGUERITE INDESTRUCTIBLE - Guru\" \/>\n<meta property=\"og:description\" content=\"Matteo Cambi dessine la nouvelle vision de Guru: art, honn\u00eatet\u00e9 et messages authentiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T15:08:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/35.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GURU SUR NSSMAGAZINE.CO.UK – LA MARGUERITE INDESTRUCTIBLE\",\"datePublished\":\"2022-05-17T15:08:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/35.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-nssmagazine-co-uk-la-marguerite-indestructible\\\/\",\"name\":\"GURU SUR NSSMAGAZINE.CO.UK - 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