{"id":9199,"date":"2022-04-25T15:32:39","date_gmt":"2022-04-25T15:32:39","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-panorama-co-uk-2\/"},"modified":"2022-04-25T15:32:39","modified_gmt":"2022-04-25T15:32:39","slug":"guru-sur-panorama-co-uk-2","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-panorama-co-uk-2\/","title":{"rendered":"GURU SUR PANORAMA.CO.UK"},"content":{"rendered":"<p><b>Gurula marguerite \u00e0 six p\u00e9tales refleurit avec Gianluca Sessarego<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">  par Erica Vagliengo<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Le nouveau site de commerce \u00e9lectronique Guru<\/strong>, repr\u00e9sent\u00e9 par le p\u00e9tale de la fleur embl\u00e9matique, vient d&#8217;\u00eatre <strong>inaugur\u00e9<\/strong>. <strong>Gianluca Sessarego<\/strong> (sur la photo), promotion 1966, fondateur de Ghep, une marque et entreprise de v\u00eatements bas\u00e9e \u00e0 Montecarlo, est \u00e0 l&#8217;origine de cette renaissance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marque \u00e0 la marguerite, qui a fait l&#8217;objet <strong>d&#8217;au moins 62 brevets italiens dans le monde entier<\/strong> et qui a de nombreuses histoires \u00e0 son actif (pas toutes bien connues du public), <strong>revient dans une ambiance ludique et pop<\/strong>, en faisant revivre certains v\u00eatements imm\u00e9diatement iconiques et en proposant une gamme compl\u00e8te, avec des v\u00eatements d&#8217;int\u00e9rieur et des v\u00eatements Active Balance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il parle de six p\u00e9tales : <strong>couleur, positivit\u00e9, polyvalence, iconicit\u00e9, amour et durabilit\u00e9<\/strong>, qui d\u00e9finissent \u00e0 nouveau l&#8217;\u00e2me du style de vie de la marque, ainsi que des capsules inspir\u00e9es d&#8217;\u00e9motions et de mouvements musicaux et sportifs. <strong>Le logo est rest\u00e9 inchang\u00e9, mais stylis\u00e9 et dans une version monochrome contemporaine, \u00e0 m\u00e9langer avec des tons pastel et des couleurs unies<\/strong>, dans un jeu visuel qui cr\u00e9e des connexions visuelles et des souvenirs, plut\u00f4t que de simples combinaisons de mode. La palette \u00e9volue vers des tons vifs et pastel, o\u00f9 le noir et le blanc dominent et o\u00f9 le rose sert de fil conducteur et de contraste dans les v\u00eatements de base et dans ceux plus ajust\u00e9s, en jersey ou en coton biologique. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La relance a commenc\u00e9 par un \u00e9v\u00e9nement exclusif \u00e0 la fin du mois de mars, impliquant une r\u00e9alit\u00e9 italienne entre la musique et le sport, avec la participation de Bob Sinclar et d&#8217;une \u00e9quipe de coureurs professionnels et d&#8217;ambassadeurs. Une \u00e9quipe fortement li\u00e9e au territoire du nord-ouest de l&#8217;Italie. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s l&#8217;\u00e9v\u00e9nement et la pr\u00e9sentation \u00e0 Prato Nevoso le 19 avril, la marque est pr\u00eate pour le lancement estival des capsules et la reprise de la distribution dans les magasins et corners internationaux, ainsi que pour \u00eatre disponible sur le site officiel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parmi les \u00e9v\u00e9nements \u00e0 venir, citons la tourn\u00e9e italienne, qui se d\u00e9roulera dans plus de 20 villes cet \u00e9t\u00e9, un retour \u00e0 l&#8217;activit\u00e9 sportive avec des capsules techniques de signature, une nouvelle ligne Active, le lancement du Homewear et de la collection 100% Kids.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sessarego conclut en soulignant : &#8220;Nous voulons redonner une identit\u00e9 \u00e0 la marque qui, tout en \u00e9tant pop, a une forte \u00e2me culturelle et visuelle, avec un storytelling fait d&#8217;images, d&#8217;\u00e9motions et de collaborations artistiques. <strong>Guru revient avec le m\u00eame esprit que par le pass\u00e9, mais avec une nouvelle vision contemporaine et intemporelle, et une collection color\u00e9e, cur\u00e9e et durable<\/strong>&#8220;.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9068\" src=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/press-guru-04.jpg\" alt=\"\" width=\"621\" height=\"877\" srcset=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/press-guru-04.jpg 621w, https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/press-guru-04-212x300.jpg 212w, https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/press-guru-04-600x847.jpg 600w, https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/press-guru-04-150x212.jpg 150w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/p>\n<p><em>Cr\u00e9dits : Photos et graphiques de GURU &#8211; communiqu\u00e9 de presse officiel, publi\u00e9 sur panorama.it le <span style=\"font-weight: 400;\">25\/04\/2022 :.<\/span> Tous les droits appartiennent aux auteurs respectifs. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gurula marguerite \u00e0 six p\u00e9tales refleurit avec Gianluca Sessarego par Erica Vagliengo Le nouveau site de commerce \u00e9lectronique Guru, repr\u00e9sent\u00e9<\/p>\n","protected":false},"author":241,"featured_media":9073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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