{"id":9183,"date":"2022-04-25T15:26:02","date_gmt":"2022-04-25T15:26:02","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-panorama-co-uk\/"},"modified":"2022-04-25T15:26:02","modified_gmt":"2022-04-25T15:26:02","slug":"guru-sur-panorama-co-uk","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-panorama-co-uk\/","title":{"rendered":"GURU SUR PANORAMA.CO.UK"},"content":{"rendered":"

Lorsque Gianluca Sessarego, administrateur unique de la soci\u00e9t\u00e9 propri\u00e9taire et propri\u00e9taire de la marque Daisy, une vieille connaissance du secteur de l’habillement, parle de la renaissance de la marque g\u00e9noise, il le fait avec une clart\u00e9 et une d\u00e9termination peu communes et une mentalit\u00e9 qui tient plus du startupper que de l’homme d’affaires de longue date<\/strong>. <\/span><\/p>\n

Panorama l’a rencontr\u00e9 pour parler du pass\u00e9 et de l’avenir de Guru, une marque qui a \u00e9t\u00e9 un ph\u00e9nom\u00e8ne costum\u00e9 entre les ann\u00e9es 1990 et 2000, vendant des millions de v\u00eatements, en particulier parmi la jeune g\u00e9n\u00e9ration, et qui rena\u00eet aujourd’hui dans les sweatshirts et les t-shirts avec la fleur multicolore embl\u00e9matique, entre nouveaux classiques et couture, exp\u00e9rimentation et style de vie<\/strong>.<\/span><\/p>\n

“Nous avons redessin\u00e9 l’ensemble de la marque et du logo, en commen\u00e7ant par la marguerite, que nous avons stylis\u00e9e de mani\u00e8re plus moderne”, explique M. Sessarego, “et nous avons travaill\u00e9 sur une capsule en noir et blanc, beaucoup plus adapt\u00e9e et \u00e9pur\u00e9e, qui devait \u00eatre le point de d\u00e9part d’une nouvelle phase. Parall\u00e8lement, nous avons entrepris de relancer l’image internationale de la marque, en recherchant et en \u00e9laborant un plan de notori\u00e9t\u00e9 \u00e0 l’\u00e9chelle internationale<\/strong>. <\/span><\/p>\n

D’une soci\u00e9t\u00e9 bas\u00e9e \u00e0 Monaco, d\u00e9tenue par deux p\u00f4les juridiques, l’un en Principaut\u00e9 et l’autre \u00e0 Nice, pr\u00eate \u00e0 g\u00e9rer des licences dans un monde de la distribution post-covid totalement inattendu, aux logiques commerciales boulevers\u00e9es, la marguerite du lifestyle italien rena\u00eet, continuant ainsi \u00e0 reconstruire des ponts culturels et gustatifs entre l’orientation, le design m\u00e9diterran\u00e9en qui a toujours caract\u00e9ris\u00e9 le Made in Italy et le world lifestyle.<\/span><\/p>\n

La renaissance de Guru est \u00e9galement un geste de renaissance du march\u00e9 lui-m\u00eame<\/strong>, dans le d\u00e9bat de la plateforme de commerce \u00e9lectronique, des applications et des r\u00e9seaux sociaux (parmi les canaux de base essentiels), du march\u00e9 de masse de l’\u00e2me et de la communication, le social a des r\u00e9cits et des styles, et Guru veut se pr\u00e9senter comme une marque qui fait de la culture et de la vision, par le biais de playlists num\u00e9riques et de la communaut\u00e9.<\/span><\/p>\n

Ce qui a certainement contribu\u00e9 \u00e0 la faire conna\u00eetre en Italie, poursuit l’article, c’est“le retour \u00e0 la pop et la pouss\u00e9e nostalgique des derni\u00e8res Fashion Week et collections<\/strong>“, qui ont raviv\u00e9 les r\u00e9f\u00e9rences vintage et une nouvelle approche de la mode des ann\u00e9es 2000.<\/span><\/p>\n

Guru basic, visible dans la grande distribution, ne se repose pas sur ses lauriers. En effet, elle travaille d\u00e9sormais aussi sur des collections sartoriales, des r\u00e9interpr\u00e9tations couture et des capsules aux mat\u00e9riaux innovants.<\/span><\/p>\n

Il s’agit d’un retour construit autour de la direction de l’entrepreneur Gianluca Sessarego<\/strong>, assist\u00e9 dans le projet cr\u00e9atif par le styliste et artiste Giancarlo Lai, et avec une capsule exclusive pour l’influenceuse g\u00e9noise Giada Gianni. La relance officielle de la marque a \u00e9t\u00e9 pr\u00e9sent\u00e9e le 19 avril 2022 \u00e0 Prato Nevoso Ski, une station li\u00e9e \u00e0 l’\u00e9quipe, avec un \u00e9v\u00e9nement majeur d\u00e9di\u00e9 \u00e0 la presse italienne et internationale et aux leaders d’opinion. <\/span><\/p>\n

La nouvelle strat\u00e9gie comprend des actions cibl\u00e9es dans des territoires cl\u00e9s pour le red\u00e9marrage et un travail important sur le style de vie et la communication de contenu<\/strong>: des \u00e9v\u00e9nements musicaux aux \u00e9v\u00e9nements sportifs, des initiatives caritatives aux collaborations avec de nouveaux ambassadeurs.<\/span><\/p>\n

Sessarego raconte : “Nous avons d\u00e9j\u00e0 entam\u00e9 une tourn\u00e9e dans les principaux centres urbains d’Italie, avec des arr\u00eats cibl\u00e9s et des partenariats musicaux et culturels, par exemple lors du festival de musique Le Rosse, l’\u00e9v\u00e9nement d’ouverture de l’\u00e9t\u00e9 dans la r\u00e9gion de Cuneo, qui a accueilli Bob Sinclar”.<\/span><\/p>\n

Guru <\/strong> est \u00e9galement de retour sur les podiums<\/strong>, avec des capsules d\u00e9di\u00e9es au streetwear et \u00e0 l’activewear, et a d\u00e9j\u00e0 r\u00e9activ\u00e9 sa collaboration avec GIVOVA d\u00e9di\u00e9e au football f\u00e9minin, o\u00f9 il y aura une capsule technique \u00e9galement sign\u00e9e par des influenceurs, con\u00e7ue pour la saison \u00e0 venir et flanqu\u00e9e de projets de mode d\u00e9di\u00e9s.<\/span><\/p>\n

Nous travaillons sur une nouvelle ligne vestimentaire”, explique M. Sessarego, “mais sans nous \u00e9loigner de l’ADN de la marque. Nous nous concentrons sur la cr\u00e9ation de nouveaux codes visuels, avec une direction qui s’adresse aux nouvelles g\u00e9n\u00e9rations”.<\/span><\/p>\n

Actuellement, la relance de Guru a d\u00e9j\u00e0 attir\u00e9 l’attention de nombreux acheteurs et distributeurs internationaux, et la marque est pr\u00eate \u00e0 s’\u00e9tendre aux principaux march\u00e9s europ\u00e9ens, avec l’objectif de d\u00e9passer les 100 000 unit\u00e9s distribu\u00e9es d’ici la fin de l’ann\u00e9e.<\/span>
\n<\/span><\/p>\n

\"\"<\/p>\n

Cr\u00e9dits : Photos et graphiques de GURU – communiqu\u00e9 de presse officiel, publi\u00e9 sur panorama.it le 25\/04\/2022 :.<\/span> Tous les droits appartiennent aux auteurs respectifs. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque Gianluca Sessarego, administrateur unique de la soci\u00e9t\u00e9 propri\u00e9taire et propri\u00e9taire de la marque Daisy, une vieille connaissance du secteur<\/p>\n","protected":false},"author":241,"featured_media":9062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-9183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"yoast_head":"\nGURU SUR PANORAMA.CO.UK - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-panorama-co-uk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU SUR PANORAMA.CO.UK - Guru\" \/>\n<meta property=\"og:description\" content=\"Lorsque Gianluca Sessarego, administrateur unique de la soci\u00e9t\u00e9 propri\u00e9taire et propri\u00e9taire de la marque Daisy, une vieille connaissance du secteur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-panorama-co-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T15:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/38.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"liliana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"liliana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/\"},\"author\":{\"name\":\"liliana\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/84ef0ba0b02f7a8add891770d3379da9\"},\"headline\":\"GURU SUR PANORAMA.CO.UK\",\"datePublished\":\"2022-04-25T15:26:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/\"},\"wordCount\":845,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/38.jpg\",\"articleSection\":[\"Non cat\u00e9goris\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-panorama-co-uk\\\/\",\"name\":\"GURU SUR PANORAMA.CO.UK - 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