{"id":9180,"date":"2022-04-16T15:08:06","date_gmt":"2022-04-16T15:08:06","guid":{"rendered":"https:\/\/guruofficialbrand.com\/gourou-du-journal\/"},"modified":"2022-04-16T15:08:06","modified_gmt":"2022-04-16T15:08:06","slug":"gourou-du-journal","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/gourou-du-journal\/","title":{"rendered":"GOUROU DU JOURNAL"},"content":{"rendered":"

Mode insouciante<\/strong>
\nVingt ans plus tard, la marguerite fleurit toujours. Guru<\/p>\n

Fabriqu\u00e9es en Italie, les deux nouvelles lignes, l’une basique et l’autre plus sophistiqu\u00e9e (pour hommes et femmes), seront distribu\u00e9es par la plateforme guruofficial.com.<\/a><\/p>\n

par Camilla Dal Lago<\/strong><\/p>\n

Ceux qui \u00e9taient l\u00e0, comme moi, s’en souviennent parfaitement. La marguerite color\u00e9e \u00e0 six p\u00e9tales qui se d\u00e9tachait sur les t-shirts, les sweat-shirts et les pantalons \u00e9tait un symbole clair, imm\u00e9diat, sympathique. Une marque qui parlait de gaiet\u00e9 et de libert\u00e9, de jeunesse et de l\u00e9g\u00e8ret\u00e9. Une ic\u00f4ne qui, n\u00e9e comme une blague \u00e0 Carpi, s’est d\u00e9peupl\u00e9e au d\u00e9but des ann\u00e9es 2000. Puis une p\u00e9riode sombre, li\u00e9e \u00e0 des \u00e9v\u00e9nements judiciaires qui ont terni son nom, et le silence. Jusqu’\u00e0 aujourd’hui. <\/p>\n

Guru revient. Ou plut\u00f4t : elle est d\u00e9j\u00e0 de retour. Et ce, avec un nouveau parcours, une identit\u00e9 plus mature mais avec le m\u00eame esprit positif que par le pass\u00e9. Le m\u00e9rite en revient \u00e0 la soci\u00e9t\u00e9 Ghep Sarl, bas\u00e9e \u00e0 Montecarlo, qui a acquis la marque en 2015 et qui, aujourd’hui, gr\u00e2ce au travail d’une toute nouvelle \u00e9quipe dirig\u00e9e par l’entrepreneur g\u00e9nois Gianluca Sessarego, relance sa proposition commerciale et de valeur. En commen\u00e7ant par elle, la margherita. <\/p>\n

L’id\u00e9e est de repartir de la racine la plus forte de la marque, celle qui a marqu\u00e9 une \u00e9poque, et de lui redonner l’identit\u00e9 visuelle qui a fait de Guru un ph\u00e9nom\u00e8ne populaire, qui a habill\u00e9 le sport et le show-business. Nous commen\u00e7ons donc par deux capsules : l’une plus minimale, blanche, avec le logo et de petits d\u00e9tails color\u00e9s ; l’autre plus \u00e9l\u00e9gante, avec des coupes et une finition raffin\u00e9es, con\u00e7ue pour le segment haut de gamme. <\/p>\n

Nous avons travaill\u00e9 pendant plus d’un an sur le relancement, en repensant toute la cha\u00eene, de la production \u00e0 la communication”, explique M. Sessarego. “Nous voulions ramener Guru sur le march\u00e9 d’une mani\u00e8re contemporaine, sans trahir son ADN. Aujourd’hui, le message de la marque s’adresse \u00e0 une nouvelle g\u00e9n\u00e9ration, \u00e0 ceux qui veulent se sentir partie prenante de quelque chose d’authentique et de positif”. <\/p>\n

Et si, au d\u00e9but des ann\u00e9es 2000, Guru avait \u00e9galement domin\u00e9 la sc\u00e8ne internationale, c’est aujourd’hui le num\u00e9rique qui est \u00e0 l’origine du retour de la marque. Les collections seront distribu\u00e9es sur guruofficial.com<\/a>, et des collaborations avec des artistes et des cr\u00e9ateurs de contenu sont pr\u00e9vues \u00e0 l’avenir. <\/p>\n

\"\"<\/p>\n

Article publi\u00e9 dans Il Giornale. Tous les droits appartiennent aux auteurs respectifs. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s des ann\u00e9es de silence, Guru red\u00e9marre avec deux lignes – basic et premium – et une nouvelle vision dirig\u00e9e par Gianluca Sessarego, pour reconqu\u00e9rir un public transversal entre nostalgie et contemporan\u00e9it\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":8866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGOUROU DU JOURNAL - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/gourou-du-journal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOUROU DU JOURNAL - 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