{"id":9174,"date":"2023-04-13T15:08:00","date_gmt":"2023-04-13T15:08:00","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-sur-lulop-com-relance-de-lactivite\/"},"modified":"2023-04-13T15:08:00","modified_gmt":"2023-04-13T15:08:00","slug":"guru-sur-lulop-com-relance-de-lactivite","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/guru-sur-lulop-com-relance-de-lactivite\/","title":{"rendered":"GURU SUR LULOP.COM – RELANCE DE L’ACTIVIT\u00c9"},"content":{"rendered":"

Strat\u00e9gie, style et nouvelles g\u00e9n\u00e9rations.<\/strong> Guru sous la direction de GHEP, vise un changement de marque profond et cibl\u00e9 afin de revenir sur la sc\u00e8ne de la mode.<\/p>\n

GURU D\u00c9MARRE LA RELANCE : APR\u00c8S L’ACQUISITION PAR GHEP DE NOUVEAUX OBJECTIFS D’AFFAIRES, DE STYLE ET DE COMMUNICATION<\/strong>
\nLa relance de la marque GURU se poursuit avec \u00e9lan apr\u00e8s son acquisition en 2021 par GHEP – une soci\u00e9t\u00e9 fond\u00e9e par Gianluca Sessarego, un entrepreneur ligure actif dans la production et la distribution de v\u00eatements et de chaussures. Apr\u00e8s des ann\u00e9es difficiles et un changement de propri\u00e9taire, GURU est maintenant de retour pour s’\u00e9tablir comme une marque de style de vie qui combine l’esth\u00e9tique pop et l’esprit d\u00e9contract\u00e9, dans le but de se reconnecter avec les consommateurs, en particulier les nouvelles g\u00e9n\u00e9rations. <\/p>\n

C’est gr\u00e2ce \u00e0 l’intuition de Gianluca Sessarego, fondateur de GHEP en 2014, qu’il a \u00e9t\u00e9 d\u00e9cid\u00e9 de croire en la valeur de la marque et de la ramener \u00e0 son esprit originel. Une marguerite \u00e0 six p\u00e9tales qui a marqu\u00e9 l’histoire de la mode italienne au d\u00e9but des ann\u00e9es 2000. L’\u00e9quipe cr\u00e9ative a entam\u00e9 un exercice de rebranding cibl\u00e9, renouvelant la proposition stylistique sans trahir l’identit\u00e9 visuelle qui a rendu la marque c\u00e9l\u00e8bre. <\/p>\n

La relance repose sur trois piliers :
\nExpansion du commerce de d\u00e9tail<\/strong>, avec une pr\u00e9sence nationale et europ\u00e9enne.
\nStrat\u00e9gie num\u00e9rique<\/strong>, ax\u00e9e sur le commerce \u00e9lectronique et les plateformes sociales.
\nDe nouvelles<\/strong> lignes de produits<\/strong>, dont des capsules d’athl\u00e9tisme, des collections pour enfants et une nouvelle ligne de bijoux.<\/p>\n

Outre la relance de l’activit\u00e9 principale (t-shirts, sweatshirts, shorts), une pr\u00e9sence dans des magasins s\u00e9lectionn\u00e9s et des collaborations avec des partenaires strat\u00e9giques sont \u00e9galement pr\u00e9vues.<\/p>\n

Le rebranding GURU by GHEP emploie une jeune \u00e9quipe cr\u00e9ative ayant une exp\u00e9rience dans le design de mode, le sportswear et le streetstyle. L’\u00e9quipe de conception travaille sur une proposition de style fortement identifiable mais moderne, en phase avec les derni\u00e8res tendances. <\/p>\n

\"\"<\/p>\n

Article publi\u00e9 sur lulop.com le 13\/04\/2023. Texte tir\u00e9 du communiqu\u00e9 de presse officiel. Tous les droits appartiennent aux auteurs respectifs. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

GURU red\u00e9finit sa vision : les affaires, le style et la communication au centre du nouveau cours GHEP.<\/p>\n","protected":false},"author":1,"featured_media":8951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGURU SUR LULOP.COM - RELANCE DE L'ACTIVIT\u00c9 - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-lulop-com-relance-de-lactivite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU SUR LULOP.COM - RELANCE DE L'ACTIVIT\u00c9 - Guru\" \/>\n<meta property=\"og:description\" content=\"GURU red\u00e9finit sa vision : les affaires, le style et la communication au centre du nouveau cours GHEP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/guru-sur-lulop-com-relance-de-lactivite\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T15:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GURU SUR LULOP.COM – RELANCE DE L’ACTIVIT\u00c9\",\"datePublished\":\"2023-04-13T15:08:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/25.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/guru-sur-lulop-com-relance-de-lactivite\\\/\",\"name\":\"GURU SUR LULOP.COM - 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