{"id":9171,"date":"2023-04-18T15:07:59","date_gmt":"2023-04-18T15:07:59","guid":{"rendered":"https:\/\/guruofficialbrand.com\/gourou-sur-fashionchannel\/"},"modified":"2023-04-18T15:07:59","modified_gmt":"2023-04-18T15:07:59","slug":"gourou-sur-fashionchannel","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-fashionchannel\/","title":{"rendered":"GOUROU SUR FASHIONCHANNEL"},"content":{"rendered":"

Un nouveau chapitre pour Guru.<\/strong> La marque se relance avec une vision globale et une nouvelle collection, ax\u00e9e sur la vente au d\u00e9tail, la joaillerie et une identit\u00e9 visuelle renouvel\u00e9e.<\/p>\n

Guru donne le coup d’envoi de la relance<\/strong>
\nEn 2023, la priorit\u00e9 sera donn\u00e9e \u00e0 l’expansion du commerce de d\u00e9tail et au lancement imminent de la collection de bijoux.<\/p>\n

MILAN – Un symbole iconique que celui de Guru, une marguerite \u00e0 six p\u00e9tales marqu\u00e9e par un pistil orange, qui depuis 1999 est devenu l’un des logos les plus en vogue dans le culte de la fin de l’\u00e8re, avec des apparitions sur les v\u00eatements port\u00e9s par des personnalit\u00e9s de la t\u00e9l\u00e9vision, des footballeurs, des musiciens et m\u00eame en Formule 1, lorsque la marque est devenue le sponsor de l’\u00e9quipe Renault dans le championnat du monde de voitures.<\/p>\n

Il a \u00e9t\u00e9 symbolis\u00e9, entre autres, par Fernando Alonso, champion de course de l’\u00e9curie Renault, qui en est \u00e9galement devenu le t\u00e9moin. Le branding vestimentaire a ainsi gravi les \u00e9chelons du succ\u00e8s, devenant un ph\u00e9nom\u00e8ne de mode et de coutume au d\u00e9but du nouveau mill\u00e9naire. <\/p>\n

C’est l’intuition de l’entrepreneur Gianluca Sessarego – fondateur de la soci\u00e9t\u00e9 Ghep en 2014 – de reconna\u00eetre dans l’identit\u00e9 visuelle de Guru un potentiel toujours d’actualit\u00e9. Apr\u00e8s avoir obtenu la sous-licence, Ghep a acquis la totalit\u00e9 de la marque en 2021. <\/p>\n

La Margherita prosp\u00e8re \u00e0 nouveau en lan\u00e7ant une relance cibl\u00e9e : restyling, nouveau plan d’entreprise, strat\u00e9gies de communication et forte expansion de la vente au d\u00e9tail, avec un accent particulier sur l’Europe. Guru redevient un pont entre les g\u00e9n\u00e9rations, gr\u00e2ce \u00e9galement \u00e0 de nouvelles collections de cr\u00e9ateurs issus du monde du sport et des v\u00eatements de loisirs. <\/p>\n

La marque vise \u00e0 consolider la ligne premium et \u00e0 relancer la capsule week-end, qui est \u00e9galement pr\u00e9sente dans la grande distribution. Une expansion en Espagne et en Chine est \u00e9galement pr\u00e9vue, ainsi qu’un accord avec le groupe Marbel pour la ligne de v\u00eatements pour enfants. <\/p>\n

\"\" \"\"<\/p>\n

Article publi\u00e9 sur fashionchannel.ch le 18\/04\/2023. Texte \u00e9dit\u00e9 par l’\u00e9quipe \u00e9ditoriale de FashionChannel. Ce contenu est rapport\u00e9 \u00e0 des fins de diffusion. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Guru annonce sa relance : expansion du commerce de d\u00e9tail, collections de bijoux et nouvelles strat\u00e9gies pour revenir sur le devant de la sc\u00e8ne.<\/p>\n","protected":false},"author":1,"featured_media":8804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nGOUROU SUR FASHIONCHANNEL - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-fashionchannel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOUROU SUR FASHIONCHANNEL - Guru\" \/>\n<meta property=\"og:description\" content=\"Guru annonce sa relance : expansion du commerce de d\u00e9tail, collections de bijoux et nouvelles strat\u00e9gies pour revenir sur le devant de la sc\u00e8ne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/fr\/gourou-sur-fashionchannel\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T15:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GOUROU SUR FASHIONCHANNEL\",\"datePublished\":\"2023-04-18T15:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/\"},\"wordCount\":388,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/20.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/fr\\\/gourou-sur-fashionchannel\\\/\",\"name\":\"GOUROU SUR FASHIONCHANNEL - 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