{"id":9239,"date":"2023-05-27T15:07:58","date_gmt":"2023-05-27T15:07:58","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-italy-sportweek\/"},"modified":"2023-05-27T15:07:58","modified_gmt":"2023-05-27T15:07:58","slug":"guru-italy-sportweek","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/en\/guru-italy-sportweek\/","title":{"rendered":"GURU ITALY SPORTWEEK"},"content":{"rendered":"

An icon flourishing again.<\/strong> After years of silence, Guru returns to the spotlight with a new vision and the same energy as always.<\/p>\n

THE RETURN DAISY REBORN<\/strong>
\nREMEMBER GURU? OVER TWO DECADES AGO HE WAS DRESSING FAMILIAR FACES AND FORMULA 1 DRIVERS (LIKE ALONSO). NOW HE IS BACK WITH A NEWFOUND CREATIVITY. <\/p>\n

Boomers will well remember the success of Guru that began at the turn of the last century, with its logo of the six-petaled daisy and orange pistil printed on T-shirts worn by TV talent, musicians and sportsmen. A brand in Formula 1 was also the main sponsor of Team Renault in the season of the World Championship victory by Fernando Alonso, who himself became a brand endorser. <\/p>\n

More recently, Gianluca Esserugo, a manufacturer of accessorized jackets, obsessed with the values of positivity and the strong visual identity of Guru, bought it in 2021 and became its owner. He decided to relaunch with a men’s, women’s and children’s collection – of T-shirts, sweatshirts, pants, Bermuda shorts and accessories – with a limited edition that reinterprets modern trends. The result? A fresh line on artistic creativity. <\/p>\n

Article published in SportWeek. Text by SportWeek editors. This content is reported for dissemination purposes. <\/em><\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The grand return of the brand that marked an era. Guru is reborn with new energy, style and vision. <\/p>\n","protected":false},"author":1,"featured_media":8718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262],"tags":[],"class_list":["post-9239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-en"],"yoast_head":"\nGURU ITALY SPORTWEEK - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/en\/guru-italy-sportweek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU ITALY SPORTWEEK - Guru\" \/>\n<meta property=\"og:description\" content=\"The grand return of the brand that marked an era. 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