{"id":9181,"date":"2022-04-16T15:08:06","date_gmt":"2022-04-16T15:08:06","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-on-the-newspaper\/"},"modified":"2022-04-16T15:08:06","modified_gmt":"2022-04-16T15:08:06","slug":"guru-on-the-newspaper","status":"publish","type":"post","link":"https:\/\/guruofficialbrand.com\/en\/guru-on-the-newspaper\/","title":{"rendered":"GURU ON THE NEWSPAPER"},"content":{"rendered":"

Carefree fashion<\/strong>
\nTwenty years later the daisy still blooms Guru<\/p>\n

Made in Italy, the two new lines, one basic and the other more sophisticated (for men and women), will be distributed by the guruofficial.com<\/a> platform<\/p>\n

by Camilla Dal Lago<\/strong><\/p>\n

Those who were there, like me, remember it perfectly. The six-petaled colored daisy that stood out on t-shirts, sweatshirts and pants was a clear, immediate, friendly symbol. A brand that spoke of cheerfulness and freedom, of youth and lightness. An icon that, born for fun in Carpi, depopulated in the early 2000s. Then a dark period, linked to judicial events that tarnished its name, and silence. Until today. <\/p>\n

Guru returns. In fact: it is already back. And it has done so with a new course, with a more mature identity but with the same positive spirit as in the past. The credit goes to the Montecarlo-based company Ghep Sarl, which acquired the brand in 2015 and today, thanks to the work of an all-new team led by Genoese entrepreneur Gianluca Sessarego, is relaunching its commercial and value proposition. Starting right from her, the daisy. <\/p>\n

The idea is to start again from the brand’s strongest root, the one that marked an era, and give it back the visual identity that made Guru a popular phenomenon, which dressed sports and entertainment. Thus, it starts with two capsules: one more minimal, white, with the logo and small colored details; the other more stylish, with refined fits and workmanship, designed for the premium segment. <\/p>\n

“We worked for more than a year on the relaunch, rethinking the entire supply chain, from production to communication,” Sessarego says. “We wanted to bring Guru back to the market in a contemporary way, without betraying its DNA. Today the brand’s message speaks to a new generation, to those who want to feel part of something authentic and positive.” <\/p>\n

And while Guru also dominated the international scene in the early 2000s, it is now digital that is driving the brand’s comeback. The collections will be distributed on guruofficial.com<\/a>, and collaborations with artists and content creators are planned for the future. <\/p>\n

\"\"<\/p>\n

Article published in The Newspaper. All rights belong to the respective authors. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

After years of silence, Guru restarts with two lines-basic and premium-and a new vision led by Gianluca Sessarego, to win back a cross-sectional audience between nostalgia and contemporaneity.<\/p>\n","protected":false},"author":1,"featured_media":8865,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262],"tags":[],"class_list":["post-9181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-en"],"yoast_head":"\nGURU ON THE NEWSPAPER - Guru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guruofficialbrand.com\/en\/guru-on-the-newspaper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU ON THE NEWSPAPER - Guru\" \/>\n<meta property=\"og:description\" content=\"After years of silence, Guru restarts with two lines-basic and premium-and a new vision led by Gianluca Sessarego, to win back a cross-sectional audience between nostalgia and contemporaneity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guruofficialbrand.com\/en\/guru-on-the-newspaper\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-16T15:08:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/#\\\/schema\\\/person\\\/d29f99b3518b9d64c30ce0aa27c35f24\"},\"headline\":\"GURU ON THE NEWSPAPER\",\"datePublished\":\"2022-04-16T15:08:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/\"},\"wordCount\":369,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guruofficialbrand.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/40.jpg\",\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/\",\"url\":\"https:\\\/\\\/guruofficialbrand.com\\\/en\\\/guru-on-the-newspaper\\\/\",\"name\":\"GURU ON THE NEWSPAPER - 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